Capital One revamps their logo.

05.02.2008
thinblackglasses
13

Introducing the new Capital One logo, as seen on their home page. I point out this logo as a humble reminder that communication and presentation skills are crucial in our industry. If you fail to properly explain to your client what works and what does not, horrific things may happen.

Categories: Uncategorized

Comments

Posted: February 5, 2008 19:18

Daissy

ah...funny! I mean...OMG how could they? o_O*

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Posted: February 6, 2008 16:01

soujohn

All I'm thinking about is CREST when i see this.

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Posted: February 6, 2008 18:20

reina.

i hope the boomerang won't come around and hit them in the face. oh, wait!...

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Posted: February 7, 2008 10:50

Cliff

What's in your wallet? A bad logo

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Posted: February 7, 2008 11:11

Jennifer Johnson

Why clutter it up with unnecessary imagery and if you're going to do that at least the "o" shouldn't be filled in...

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Posted: February 7, 2008 12:35

Anselm

You know, I wasn't crazy about the colors before, so just changing the Capitol to blue might have been nice, anything is better than that green in my opinion. Of course everyone uses blue these days, so meh, maybe the green wasn't so bad after all. But what's with swoosh? It makes me think Sports Clothing. And oh the gradients.... the gradients......

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Posted: February 7, 2008 14:03

Efrain Lugo

This logo confuses me... Though I think I like that bommerang!!! Looks like something out of super street fighter ... when your doing them fancy kicks and punches.... IT GETS ME PUMPED!!!! http://www.videogamecritic.net/images/gen/super_street_fighter_ii.jpg HHAAAADUUUUGEEEENNN!!!!!!! ALLLLL YUUUGANNN!!!!

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Posted: February 7, 2008 14:05

Kurt

nice, they changed the colors and put a boomarang. feels more energetic, now it makes me feel like playing street fighter for some reason

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Posted: February 8, 2008 17:57

Ed Cross

Dirty mouth? Freshen up with Capitol One!! And your teeth will be as white as the inside of our "O"!

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Posted: February 9, 2008 00:35

Anabela R

what's with the boomerang? Now the "O" looks like it's been pasted on top. aaahh what's up with the gradient? I think they're trying to tell us something with that boomerang!

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Posted: February 18, 2008 22:59

jenifer

Swooshes are horrible and it seems they won't go away anytime soon.

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Posted: February 19, 2008 11:26

Daissy

They are not really horrible, the are just misused like many typefaces. Greatest Swoosh ever: Nike's

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Posted: February 20, 2008 19:32

kristy pennino

i have to admit, i'm all about getting rid of the 1995 teal.

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